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He was the site’s executive producer.Īfter the first few years, when Netflix grew successful, Randolph still loved coming to work each day, but it wasn’t the same.
“We were very, very early in the whole personalization model in terms of building our whole website so it served up something different for everybody,” he explains. Randolph says he applied his direct-marketing experience of targeting individuals, a concept that became part of Netflix’s DNA. A big challenge was to build a company that would succeed in the interim and in the future. DVDs were newly invented and easy to mail, but the co-founders knew the future lay in streaming content. As Randolph recounts the Netflix origin story, together, over a period of time, they developed the idea to sell and rent DVDs online.
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When he transitioned into the computer industry, he crossed professional paths with Hastings. He started a mail-order company, launched a magazine, found a mentor, and eventually moved to California to turn around another mail-order company. He found his way back to New York to work at a music publishing company, where he discovered an interest in direct mail and direct marketing.
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He meandered into his life of serial entrepreneurship.Īfter Hamilton, Randolph ran a ski shop in Memphis and managed a little resort in Colorado, jobs that taught him about hands-on management of people and money. Netflix was Randolph’s sixth or so startup. He moved on to new entrepreneurial adventures, leaving his progeny in the hands of co-founder and now famous billionaire Reed Hastings. Randolph has been gone from Netflix since 2004, when he left its board. He’s an outdoorsy guy who majored in geology because the coursework came with field trips. He thought about getting a bunch of people together, but he had a surf trip scheduled in Mexico that he was loathe to cancel.
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A few months shy of the anniversary, Randolph was still considering how to mark the day. Randolph says different people recognize different dates for that milestone - the date it incorporated, the date it raised its first money - but for him it was when Netflix went live on April 14, 1998.
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It’s changed viewing habits, the television and movie industries, and brought the world “binge-watching.” Wired called Netflix a “cultural behemoth” on the occasion of its 20th anniversary in August. Today, it bills itself as the world’s leading Internet entertainment service with more than 117 million members in 90-plus countries. To state the obvious, in the subsequent two decades Netflix hit the big time streaming movies and television shows. Netflix was fantastic, and it worked, and the fantastic thing about it was being able to go in every day and solve these really hard problems with really smart people - that’s the kind of successes that you want to repeat. That wouldn’t be the last time the business surprised him with its success. That entire first day Netflix took maybe 100 orders, a number that now sounds paltry but blew past Randolph’s expectations. Then the bell went silent.Ī wavelet of customers trying to buy or rent DVDs crashed the servers, forcing an emergency trip to Fry’s Electronics. And then ding, ding, a couple more rings, and we all cheered again, and then it rang a few more dings,” Randolph says. We all cheered, and we opened up champagne. “And then we all just kind of stood around awkwardly staring at each other waiting for something to happen. when the chief technology officer hit some keys, and Netflix went live. Co-founder and first CEO Marc Randolph ’80 remembers a dozen or so colleagues gathered in his conference room at 9 a.m. It took six months to build the website, and for launch day they rigged a little bell in a computer to ring when an order came in.
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